How Objectively is Innovating
Five years ago, we started Objectively with the mission of helping academic, research, and advocacy organizations make knowledge more consumable, actionable, and impactful. In the years since our founding, we’ve continued to innovate and pioneer new ways for our partners to make their work more user-friendly, shareable, and accessible than ever.
Scroll down to explore a few of the awesome projects that we were fortunate to be a part of last year.
Upturn
Objectively collaborated with Upturn, a research and advocacy non-profit focused on technology, equity, and justice. We refined Upturn’s logo and extended their brand into a more complete visual identity, including the development of custom iconography, illustrations, and patterns; a color palette that exceeds color contrast accessibility requirements; and an updated typography that speaks to the spirit of Upturn’s work.
The new website allows for Upturn’s products to be better connected across authors and issue areas and allows website visitors many more opportunities to find relevant information. The website integrates Objectively’s innovative no-code approach to publishing full text versions of research, complete with interactive footnotes.
Visual identity | UX design | Web development | Technical architecture | Accessibility
TMW Center for Early Learning + Public Health
The TMW Center for Early Learning + Public Health at the University of Chicago is a translational research center focused on supporting parents and caregivers during the critical early years of a child’s life, a time where 90% of brain growth occurs and the foundations for a lifetime of learning are laid. Objectively collaborated with the TMW Center to refresh the center’s original logo and extend it into a thoughtful, usable, and accessible visual language that compliments the wide spectrum of the center’s important work.
Visual identity | UX design | Web development | Technical architecture | Accessibility
Governance Studies Program at the Brookings Institution
The Inclusive Opportunity Project confronts a failure of classic empirical analyses to sufficiently describe the breadth of rural America’s diversity. The project includes an empirical report and a series of case studies examining rural minority communities sitting at the intersection of racialized and isolated places. Importantly, the project set out to build a photographic library that captures the spectrum of people working toward the economic advancement of their communities. Working with lead researcher Makada Henry-Nickie, Objectively designed the visual identity and report layouts to bring these stunning portraits of rural America to life.
Visual identity | Layout design | Data visualization | Accessibility
Benefits Tech Advocacy Hub
Working again with Upturn—along with partners from the National Health Law Program and Legal Aid of Arkansas—Objectively designed and built the visual and digital experience for the Benefits Tech Advocacy Hub, a community of battle-tested advocates who fight algorithm-based and technology-enabled cuts to public benefits and foster collective efforts to promote public benefits systems that meet people’s basic needs.
The website features concrete actions that advocates can undertake, as well as case studies and other custom-developed resources together in one place to give advocates tools to fight harmful benefits tech and force greater transparency so that harm can be identified, prevented, or reduced earlier in the technology’s lifecycle.
Visual identity | UX design | Web development | Technical architecture | Accessibility
Center for Democracy & Technology
CDT works to promote democratic values by shaping technology policy and architecture, with a focus on the rights of the individual. Objectively continued its ongoing collaboration with the CDT Research team to build out the visual identity of the team’s research work, focusing on the development of illustrations, data visualizations, and layout designs that prioritize principles of accessibility.
Visual identity | Layout design | Data visualization | Accessibility
Everybody is Gone
Everybody Is Gone is an in-person, interactive experience of immersive journalism. Drawing from the traditions of live theater, museum galleries, and research and reporting, Everybody Is Gone offers audiences insight into the day-to-day repression experienced by Uyghurs and others in the Uyghur Homeland. Objectively worked with the team at The New Wild to design and build a digital experience that serves as a companion to the live show, connecting stirring video testimonials to specific citations in the website’s growing library of material from several different streams of information, from articles published in reliable, reputable independent media outlets and academic journals, to first-hand accounts from individuals traveling in the region.
Visual identity | UX design | Web development | Technical architecture | Accessibility
Engelberg Center on Innovation Law & Policy
The Engelberg Center on Innovation Law & Policy at NYU School of Law provides a unique environment where scholars can examine the key drivers of innovation as well as the law and policy that best support innovation. Objectively worked with the Engelberg Center to design a new brand and visual identity, as well as a new website with innovative functionality that pays tribute to the wide breadth of the Center’s work.
Visual identity | UX design | Web development | Technical architecture | Accessibility
We’re always seeking new projects with partners who are interested in building something great. If you’re ready to let Objectively help you take your work to the next level, please reach out to us at contact@objectively.is.