TMW Center for Early Learning + Public Health

The TMW Center for Early Learning + Public Health at the University of Chicago is a translational research center focused on supporting parents and caregivers during the critical early years of a child’s life, a time where 90% of brain growth occurs and the foundations for a lifetime of learning are laid.

Objectively collaborated with the TMW Center to refresh the center’s original logo and extend it into a thoughtful, usable, and accessible visual language that compliments the wide spectrum of the center’s important work. Objectively also worked with the TMW Center to develop a new framework for organizing the immense breadth of the Center’s activities into usable pathways of discovery for its audience.

Visual identity | UX design | Web development | Technical architecture | Accessibility

Objectively helped us develop a brand identity and a website that better represent who we are, the work we do, and our vision for the world. I was amazed by their desire and willingness to truly understand these core components of the TMW Center, and their ability to thoughtfully and strategically reflect them back through the communications channels they built. Working with Objectively felt like working with a close, trusted advisor, not a vendor who simply wanted to complete a project. We’re grateful for their partnership!
— Liz Sablich, Director of Communications, TMW Center