Objectively collaborated with Upturn, a research and advocacy non-profit focused on technology, equity, and justice. We refined Upturn’s logo and extended their brand into a more complete visual identity, including the development of custom iconography, illustrations, and patterns; a color palette that exceeds color contrast accessibility requirements; and an updated typography that speaks to the spirit of Upturn’s work.

The new website allows for Upturn’s products to be better connected across authors and issue areas and allows website visitors many more opportunities to find relevant information. It also allows for greater usability of Upturn’s outputs via clear, consistent visual language and functionality. The website integrates Objectively’s innovative no-code approach to publishing full text versions of research, complete with interactive footnotes.